Godfrey Cohen founded the first Godfreys store in 1931 in Prahran, Melbourne. The business expanded within Australia as demand from customers increased after World War Two, and the product range grew from solely bagged vacuum cleaners to include steam mops, carpet shampooers and bagless vacuum cleaners over time. Godfreys was sold to private equity companies Pacific Equity Partners and CCMP Capital Asia for $350m in 2006. In 2012, the business underwent a major restructure to reduce debt by over 90% and replaced outgoing CEO Stephen Heath with industry veteran Tom Krulis.

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